利用者:SheilahReams962

Salesforce is a software company that specializes in enterprise solutions and it is most recognized for its customer relationship management or CRM products. It was founded in 1999 and is based in San Francisco, California. Even though it is just more than a decade old, it was already included in Fortune’s 100 Best Companies to Work For in 2012 and first in Forbe’s most innovative companies back in 2011.

The CRM solution supplied by the said enterprise software provider includes real-time sales collaborative tools that make it possible for sales representatives to access customer information to help plan and oversee marketing tasks. The Salesforce CRM also has a platform that allows end-users and external developers to create and run add-on business applications to deal with their varied needs. These CRM systems offered by Salesforce can be deployed, personalized, and integrated with other software.

How Salesforce Automation can benefit your company

More and more companies are employing customer relationship management systems because these are believed to provide two advantages, namely, lower overall expenses and increase lucrativeness. CRM systems help firms achieve such advantages by letting the latter to efficiently manage its interactions with customers, both current and potential, but without the need to employ so many sales representatives. With these systems, firms can efficiently monitor and record each stage in the sales process, from seeking out, attracting, and winning each possible customer. These enterprise solutions allow businesses to better organize, and even automate and synchronize sales related tasks, marketing, and customer service and make sure that redundant sales campaigns are averted so as not to annoy prospective consumers.

Salesforce integration into your business processes

For customer relationship management to be successfully executed, it should be properly integrated and maintained. Historically, integration can be extremely troublesome since enterprise program developers did not create their applications to interact with other apps. Consequently, IT personnel would need to dig into the APIs of the applications they need to integrate. Fortunately, in the past decade, advancements in Web services and associated technologies now make moving data to and fro from various, but related software products simpler. Additionally, many enterprise solution providers, such as Salesforce, are already giving integration as a service so you can focus on core areas of your business. The good news is that companies that use or plan to use programs which run on the Force.com platform can choose from several integration approaches and technologies, for example native connectors, integration middleware, and developer toolkits to construct the desired integrations.

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