利用者:LeaApplewhite978
Everywhere we go, we see pens having a logo on it, and even I've been responsible for thinking, oh, yet another pen, why don't they get something more thrilling? The truth is that pens continue to be an extremely effective marketing product. People take pens ensure that it stays within their purse, car, or it ends up in their office or home where a family member or co-worker ends up walking off with it, they will use it a while and it goes on to the next one. For some reason individuals don't respect pens as "someone's property" so that they do not think twice about walking served by a pen, in fact, most don't even realize they are doing it. As silly as this is, it makes for great marketing, because individuals are distributing your logo everywhere, you couldn't get that much exposure yourself with any other product if you tried!
At our organization each sales person has their favorite items to show clients, one will not show pens because she believes they are boring and that we have so much more cool products to present. Another we call the pen queen because she sells a large amount of pens every year. Knowing some of the statistics about how people use pens may convince you about presenting pens to your clients. After all, just about everyone uses pens every day and most clients can fit some pen into their budget somewhere, even when they have to use an office supply budget.
PPAI (Promotional items Association International) did a survey on the use of pens and found that 73% of people always carry a writing instrument with them. 83% use ballpoint pens on a daily basis and can keep and use it if provided to them like a complimentary gift. Also are you able to request from a promotional product? If you're able to get 83% retention of your item, you know that most people aren't just going to stash your item or provide away. Pens are both a functional product that everyone uses as well as an effective promotional product, so making sure to provide some pens to every client is essential!
Some interesting facts to consider when presenting pens or any other writing instruments: Of the people surveyed about the types of writing instruments they use on a daily basis 83% use ballpoint pens as mentioned above, but 36% also employ pencils, 31% use highlighters, 30% use gel pens and 25% use markers with 20% using mechanical pencils and 20% using roller balls. So, if a person does want something a little different, there are more options within the writing instrument category. Of course as everyone in the industry knows, there are probably countless options that people can present to our clients.