利用者:KettiEdison428
The site
It's easy to believe that writing for your webpage is like writing for anything else, but it's not: it's very different. You have to build a style that holds your visitor, and you've only start six seconds to get it done!
Impact
Well this is the first point. 'Web-surfers' follow-up their Google search for your product is going to be flicking through the sites. They either see what they need or move on, one site every six or so seconds, that's just how long you need to catch their attention.
The Fold
The expression originates from the old style broadsheet newspapers. These were folded in half over the page and the passer-by often see the banner, the headline and never much else. That part of the page was 'above the fold' the rest of the top of the page was 'below the fold'.
The news items were set to make sure that the most crucial headlines were 'above the fold'.
On the webpage 'above the fold' means the bit of the webpage visitors sees as he or she arrives at the page; the bit that may be seen without scrolling down.
Headlines
Part of the impact issue: Headlines have the power to catch your reader's eye. Rely on them.
Blocks of Text
Big blocks of text are very off-putting for that 'web-surfer': have them short on your landing pages, a maximum of 3 or 4 lines long. Dense material should be kept from the top of the page with links from an introductory 'teaser'.
Make use of a journalistic style - no working up to the punch line. Hit them between the eyes using the very first sentence. Within the reverse of normal writing the very first sentence should be a summary of the rest of the text.
150-200 words is much more than enough to show above the fold. Make certain they work for you.
Eye Candy
You might think pictures a waste of valuable 'above the fold' real estate, but you'd be wrong. The best picture summing up the ethos of your site could be worth one thousand words.
Be Direct: Be Focussed
Going back to our first sentence, you've perhaps six seconds to deliver your message. Be direct, be focussed, remove anything - word, sentence, paragraph, page - that does not deliver your message.
Don't waste real estate welcoming your visitors, they know they're welcome; they do not need to be told.
Don't build your visitor need to think, he hasn't got time. Make your links clear and visible, put them where he is able to see them.