利用者:KayceeSample56
Should you ate exactly the same handful of well balanced meals every day you'd probably survive - but you'd likely also crave something different. The same is true of content marketing.
As marketers, we usually survive on a steady diet of white papers, articles, case studies and blog entries. Though the information varies, it always uses exactly the same tried-and-true format. If you think you're stuck inside a content rut, try one of these more unusual content marketing formats to include some spice to your marketing efforts.
1. Interview. Go without your marketer hat, then put on your journalist hat and schedule an interview. Whether it's by having an subject-matter expert at your company or a thought leader in your industry, an interview is among the simplest ways to include variety for your content marketing. Interviews could be recorded in video or audio format, transcribed and edited for a quick read or perhaps conducted via a live webcast or teleseminar.
2. Infographic. Infographics are becoming an ever more compelling way to tell even complicated stories visually. A copywriter can help comb your overall white papers and webinars for interesting infographic ideas, and then work with a graphic designer to make those ideas come to life.
3. Playbook. A "playbook" is definitely an interesting undertake an e-book. Even though many e-books simply share information, a playbook is full-length "how-to" guide that can take customers and prospects step-by-step through a process and puts them on a path to success.
4. Online News Release. Traditionally companies have saved press announcements for "big news" for example new hires and major awards. However, the emergence of online press release distribution services is different all that, and today you are able to send a search-engine optimized news release for almost anything. Take a look at David Meerman Scott's "The New Rules of promoting and PR" for more details about this strategy.
5. Video. The days of cost-prohibitive video are gone - and that is a good thing for marketers. A $100 handheld camera, a cheap video editing program and access to YouTube are all that's required to get going online video marketing.
6. Teleseminar. Sure, webinars would be the "gold standard", however for promising small to mid-sized businesses a teleseminar can be a smaller amount intimidating and simpler to execute - a mobile phone is that's required. Instead of fancy webinar software, just email an idea or slide deck to attendees before the phone conference begins.
7. Paid survey Research. Take advantage of free tools like Zoomerang or Survey Monkey to survey your visitors for valuable insights. Then, compile the results of your survey and distribute it to clients and prospects.