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Cartier: The Luxury Watch of preference


The House of Cartier may be the iconic leader in the production, manufacture and sales of some of the most luxurious and valuable timepieces within the western world. Why they've held it for more than 160 years is due in part to an uncompromising standard of quality set in place when apprentice Louis Francois-Cartier took over this masters business and workshop in 1847. It wasn't well before his expertise and focus on quality and detail made him one of the best known jewelers of his time. His son, Alfred Cartier, succeeded his father in the business in 1874, further establishing Cartier like a top notch establishment for the monied elite. But, it wasn't until Cartier's grandsons, Pierre, Louis and Jacques took within the company that it was a celebrity on its own, and the name began to take pleasure in international fame.

Alfred Cartier is credited with making the first men's wrist watch. This came into being since the Brazilian pioneer aviator, Alberto Santos-Dumont, complained to his friend Alfred about the cumbersome impracticality of utilizing a pocket watch while flying. In response to this, Alfred developed a flat wrist watch with a square bezel. This watch was perfectly received not just by Santos-Dumont, but was named 'The Santos', and continued to become the watch preferred by a lot of Cartier's illustrious clientele.

cartier santos 100 xl

When Cartier signed a contract with Edmund Jaeger to exclusively supply the movements because of its watches (1907), with branches in New York, St. Petersburg, and London they were rapidly becoming probably the most successful brands on the planet. In early 1920's, Cartier formed a joint venture with Jaeger and also the European Watch and Clock Company was born. Early models such as the Tank, the Tortue, and the Baignoire are still in production even today. This is exactly what I am talking about after i refer to Cartier watches as 'timeless'.

Today the Cartier corporation is a subsidiary of Compagnie Financi?re Richemont SA. However, its distinguished good reputation for being the jeweler preferred by Royalty, dignitaries, and celebrities has never waned. In fact, the Prince of Wales is known to have known Cartier as 'Joaillier des Rois, Roi des Joailliers' (Jeweller to Kings, King of Jewellers). A testament to the pinnacle of success achieved through the brand, Cartier has over 200 stores in additional than 125 countries with signature 'boutiques' in New York, Paris, Tokyo and London.

Throughout the years, Cartier has consistently produced watches of unparalleled excellence and luxury. It has developed many different classic collections for its timepieces. Included in this are Pasha de Cartier, Calibre de Cartier, Ligne 21 de Cartier, Santos de Cartier, Tonneau, not to mention Tank and Baignoire. So, if you are looking for an extraordinary bit of 'wrist candy', there is no doubt that Cartier has something in a single of its many collections to match your fancy.