利用者:HiltonThomas400
People like videos; they always have plus they always will. Online video exploded around the what are known as "YouTube phenomenon" and now over 2 billion videos are believed to be every day on YouTube with Twenty four hours of video uploaded towards the site every minute.
But YouTube is simply full of cats and individuals falling over right - exactly what does this have to do with video marketing?
The boom in online video related to sites like YouTube has shifted how we view videos and how we absorb information online. People watch more video online than they do television and also the development in popularity in online videos is great for internet marketers. Whilst video has existed for some time only recently are businesses recognising using movie as an effective advertising tool. Nothing you can get exactly the same exposure and global reach for such a inexpensive than the usual successful viral marketing campaign.
But just why has video marketing become this type of hit?
1. People prefer to watch videos
To put it simply, people prefer watching videos than reading text. Videos convey emotion, movement and sound which makes it a far more engaging and dynamic medium than traditional text adverts or article marketing.
2. Many people like to watch videos online
100 million people each day watch video online. And they're not every just watching silly cat videos. 75% of business executives say they watch work related business videos at least once per week.
3. Videos become so terrible
Videos can convey much more information inside a short space of time - a trait appealing to the notoriously impatient online surfer. Research from data company Forrester this year concluded that 1 minute of video is the equivalent to 1.8 million words. That's about 3600 web pages. Would you rather watch One minute of video or read 3600 web pages? Exactly!
4. Videos are Cheap
As above! Compared to traditional advertising, online video marketing is very cheap. People are often scared from online video believing you'll need Spielberg production levels and a Warner Bros budget. This isn't the case whatsoever. If the message is true than the video works.
5. Google Loves Video
Google is increasingly moving towards blended search engine results, incorporating relevant images and videos to the first page of their search engine results. While this increases competition for fewer traditional organic search results it's enabled videos and sites with video to more easily obtain a first page ranking. Research has found videos are 53 times more likely to receive a first google page rank than webpages.
6. Internet buyers Love Video
Online video marketing is ideal for ecommerce sites and online retailers. A major bug bear with online shopping is that you often can't see the actual product before you've purchased. Providing an item video in your site allows your visitors to determine exactly what they are able to buy and just how it really works, in a couple of minutes. The client is able to better engage with the product, begin to see the benefits the merchandise will bring for them, and eventually become more prone to purchase it. Customers put together to become up to 85% more likely to purchase after watching an item video. Customers also stay on site an average of 2 minutes longer when engaged in video. Even offline retailers saw improvements, with a 6% increase in in-store sales for retailers with an movie.
7. The Power of Sharing
Marketing is all about reaching a crowd, and the internet has provided everyone access to a worldwide audience - all interconnected. This is ideal for internet marketers due to the power of "sharing". The boom in social media and online communities like Reddit have created a culture of online sharing where select media can be spread around the globe effortlessly and incredibly, very quickly. What better way to advertise and spread a message than get the customers to get it done for you?
The development in internet marketing represents a significant market opportunity. The planet is online and most of us are viewing videos. Video marketing is not just for retailers and ecommerce sites either but a person with a message to convey. Videos offer greater engagement and interactivity to a wider audience at a lower cost compared to traditional advertising.