利用者:VereneCampion537
Listing of Good E-mail marketing Practices
Build a list of people who may benefit out of your message. Your campaign begins with a summary of emails. The more contacts you have in your list the better. But what's the good of getting 100,000 contacts if 90% seem to be not interested with what your message is?
Capture 100% opt-ins by giving your prospects the choice to sign up through trade shows, website or social media newsletter sign-up.
There are a few pretty cool email marketing softwares for purchase out there however i prefer to use online email software. Its cost-effective, scalable and created to be very user friendly. When it comes to these platforms some are great and some are bad. I favor i-Contact.
Build a branded template to represent your companies image. You usually can select from pre-built templates or for a more customized design you are able to hire a specialist to build your vision.
Schedule specific messages to coincide with goals you want to highlight.
Run click-through reports to find out what groups are interested in what products or services you offer. Then bundle those groups into specific lists that receive those specific campaigns.
Link your messages with any social media accounts you have set up. this increases your visibility.
Educate yourself with CAN-SPAM Act. Always provide your recipients the choice to opt-out of the messages.
Utilize the multiple reporting features you have available. This is how you will refine your marketing and find out what is workin and just what isn't.
Create a interconnected web-work online. Link you campaign for you website, social networking, blogs etc.
List of Bad E-mail marketing Practices
Don't get your list. This can be a big no no and can get you black listed. There are many companies on the internet which will sell you email lists. However , they sell those self same lists to countless other people. Imagine being among the people on those lists and getting bombarded by all these companies. Someone will complain and that's when people get blacklisted.
Send your messages using a business email. When your message comes across and it is sent from [blahblah@gmail.com] it just doesn't seem as professional.
Do not add individuals to your list without them knowing. Its against the CAN-SPAM Act. and the law.
Most email messaging software requires that you possess an opt-out option you email, however if there isn't, make sure you don't send without it.
Don't attempt to jam too much content into one blast. This might overwhelm the recipient and switch them off.
Keep your design consistent. Don't send out a circus of images and content. Your message should center around the company of your company.
Try not to message to often. Once a day might make people angry.
Don't send with only images. Most email providers have images turned off automatically. For those who have text the recipient will at least know what the content is about until they are able to activate images.
Don't send without an online connect to your email message. If people cannot see the message in their email they will be redirected for an online version where they can help you message.
Don't forget to study your reports to see what your market wants.