利用者:TroupeSheffer243
Well, it's simple and it can certainly be a kind of bandwagon. Many people got on it and everyone followed. The issue is that if you don't get onto it too, you'll miss out. This is exactly what many companies all over the world are beginning to understand. Particularly bring brand names like Sony ericsson smartphone and Motorola. Playing meet up with Apple has seen them release lots of not-so-good mobile handsets when really they ought to sharpen around the good mobiles they curently have.
Apple's release of the iPod was considered the true catalyst of all this increase in mobile technology and it's true that lots of people own iPhones and iPads.
That's where mobile marketing is available in. Mobile marketing enables companies in many sectors for example travel and retail to send promotional messages and vouchers via Bluetooth and SMS for example. An immediate, targeted method of connecting with limitless clients.
Importantly, companies for example Facebook announced only yesterday that they begin to see the future to be mobile. Based on reports, Facebook happens to be seeing great success using its dedicated mobile apps. The organization presently has 150 million active mobile users. Astonishingly it has acquired 50 million of those users since Feb of this year... Begin to see the power mobile marketing can have?
Google's mobile platform, Android, has witnessed the creation of many android mobile apps which can be downloaded onto any mobile phone that supports this platform. It currently can't contend with Apple but perhaps eventually when it is more polished, Android will be a real contender.
So - who exactly is embracing mobile marketing. The answer is, any company that you could find promoting its services in some shape or form in the mobile apps stores... Newspapers are starting to realise for instance, that in twenty years its unlikely that many individuals will still want a printed version but will instead be utilising some kind of e-book to see the daily news. That is what makes Apple and it is iPhone mobile apps so powerful - Apple can connect with huge numbers of people through its handsets.
"Ok, fair enough", I hear you say, "but my opportunity can't compare to the kind of Facebook"... But that is where you're wrong, mobile marketing is able to reach out to more potential clients and/or create brand loyalty to ensure that your visitors could keep returning.