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2025年5月7日 (水) 09:00時点における最新版

Everywhere we go, we see pens with a logo onto it, and even I have been responsible for thinking, oh, just another pen, how about we they go more thrilling? The fact is that pens are still an incredibly effective marketing product. People take pens keep it within their purse, car, or it results in their house or office where a family member or co-worker winds up walking served by it, they will use it a while also it goes on to the next person. For some reason individuals don't respect pens as "someone's property" so they do not think twice about walking off with a pen, in fact, most don't even realize they are doing it. As silly as this is, it can make for excellent marketing, because individuals are distributing your logo all over the place, you couldn't get that much exposure yourself with any other product should you tried!

At our organization each sales person has their favorite items to show clients, one will not show pens because she believes they are boring and that we have so many more cool products to provide. Another we call the pen queen because she sells a large amount of pens each year. Knowing a few of the statistics about how exactly people use pens may change your mind about presenting pens for your clients. After all, just about everyone uses pens every single day and most clients can fit some pen to their budget somewhere, even if they need to make use of an office supply budget.

PPAI (Promotional Products Association International) did a survey on the use of pens and found that 73% of individuals always have a writing instrument together. 83% use ballpoint pens every day and will keep and use it if provided to them like a complimentary gift. Also can you request from the promotional product? If you're able to get 83% retention of the item, you know that most people aren't just going to stash your item or provide away. Pens are both a practical product that everyone uses plus an effective promotional product, so ensuring to present some pens to each client is important!


stash safe

Some interesting facts to think about when presenting pens or other pencils: Of the people surveyed concerning the types of writing instruments they will use every day 83% use ballpoint pens as mentioned above, but 36% also employ pencils, 31% use highlighters, 30% use gel pens and 25% use markers with 20% using mechanical pencils and 20% using roller balls. So, if a person does want something a little different, there are other options in the writing instrument category. Obviously as everybody in the industry knows, there are probably countless options that we can present to the clients.