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As more and more people spend a greater fraction of the daily time on social networks, the role of social media in online marketing is becoming of prime importance. Twitter, particularly, is now popular in building a network of readers, engaging them, and getting feedback from their store. Here's what I learned from the first installment of Whiteboard Friday discussion by Dan Shure, owner of evolvingSEO, at SEOmoz.org concerning the effective use of Twitter for online marketing.

1. Profile

Produce a profile that could provide you with a professional aura. Your profile, reflecting your refined personality, should stick out among other Twitter profiles. A unique profile will surely help you get noticed by both new users and individuals having a bunch of followers. It could be your Hollywood-looking star photo, your fantastic photoshop creation, or perhaps a picturesque scenery.

You need to select a short and clear username. It may indicate the business you are into, your organization, or both. Just make sure that your username is free from the weird characters or too many digits and symbols. By so doing, your profile will be more conspicuous to other Twitter users and they'll easily remember your username.

2. Standout Tweets

Obviously, users tweet the most recent topic, event, or online trend. If most users tweet about the latest topic while using full quantity of characters, you could make short tweets to face out from the rest. To achieve that, you might break your message into two. One tweet introduces your topic or reaction while the other presents your supporting thought along with a link of content you want people to read.

3. Indirect Mention

To have interaction along with other users inside a subtle way, you can search for a good article posted by them and mention about the topic of the article on your tweets. You want to do this without, by any means, directly inciting others to respond to your tweets. Bear in mind that you're carrying this out because you discover the article useful. More likely, you're going to get the interest of influencers while you appreciate their work through indirect mention.

4. People for assistance

Get users' attention by requesting help. Ask for help whenever you, for instance, find difficulty in fixing your web connection or using a new software. You should consider asking for help when clarifying details of a certain trending issue. You might ask your followers to retweet your queries. As people retweet your concerns, there'll be considered a squence of events, and then, individuals will notice you because they respond to your queries.

Individuals will perceive your queries as your willingness to learn. Thus, more likely, you're going to get response from them, particularly, from influencers. Influencers aim to promote what they've and just what they are fully aware. So expect the responses you'll receive will possibly from influencers.

5. Help Others

Helping others will not only allow you to get noticed by other users, but also gives you a chance to promote your content or become an influencer. So, in order to grab such chance, you may setup alerts for the target keywords through IFTTT.com. When these keywords are mentioned in tweets, you will get alert through e-mail or SMS. After finding the alert, immediately react to the tweet and provide your help. For example, your niche is all about SEO, which means you set SEO-related keywords to get alerts. If you get an alert from IFTTT that someone tweeted for help regarding internal linking, immediately respond and provide your articles relating to the topic. For sure, that individual will become one of your followers.

6. Spare Some Time for Listening

Spend lots of time to consider the trend in tweets yourself. Discover what interest people probably the most or what information they require through their tweets. Then, produce a content addressing the trending topic and tweet about this. By doing this, you will not only get followers, but an opportunity to market your content too.

7. Consistent Action

Obtain the attention of influencers using your consistent activity. Ask or respond to your questions and share quality content on a consistent basis. If you'll do this stuff regularly, you will have a consistent interaction with other users. Consequently, you'll have a higher chance of getting noticed by influencers. And this, much more likely, will lead to building of a stronger relationship together.

8. Participate in PPC Chat or SEO Chat

Improve your active participation in Twitter community by joining PPC or SEO chat. By so doing, you're indirectly telling with other users that you're a legitimate member. Thus, claiming your home inside the community. By making your way right into a built-in community, you're gaining access to the trending topic or on something that's currently happening in that community. By interacting with the community members on their current topic, you're upping your possibility of getting noticed with that hashtag.

9. Strategic Use of Hashtag

Use hashtag to get people's attention, especially during live events. For instance, if you're within an SEO conference, you can utilize the hashtag for your event in your tweets. This can be used technique if you want to draw the interest of other participants to any of your concerns relating to the event.

10. Retweets out of your Followers

If your followers share or mention your quality content, their own followers will notice it. The greater such retweeting happens, the larger is the possibility of getting noticed by influencers. This can be a far better way of drawing the interest of influencers to your content. Because they notice other users mention your articles, influencers will likely wonder why they share it. Of course, first of all , would come into their minds may be the quality of your content.