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Nollywood - Africa's Movie Making Machine



Early Nollywood Movies

From humble beginnings in the center of the 20th century, the Nigerian movie industry (or Nollywood as it is often called) made a great progress way. As would be expected, movie making in Africa within the 60s wasn't any mean feat. Film making technology across the world was still being continuing. When the equipment was difficult to setup in other areas of the world, in Nigeria, the equipment was virtually non-existent. Change started when the government of Nigeria started to pressure local television and r / c to broadcast more local content and fewer foreign productions. A direct result of this was the honing of local actors skills.

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Turning Point For Nollywood Films

In the 80s, Nollywood continued on its growth path. However, it wasn't until 1992 that the industry experienced a turning point. In that year, what many consider as Nollywood's first blockbuster was launched. The film referred to as 'Living in Bondage' was a watershed moment for Nigerian filmmakers. It received acclaim and achieved reasonable wide distribution. Following this, the acquired momentum because the quantity of film production houses increased.

Current day Nollywood Movie Industry

Today, the impact of Nollywood around the African film making industry continues to be phenomenal. Having a passionate following outside Nigeria in such countries as Nigeria, Zambia, and Kenya, Nollywood movies have become in stature. The actors have acted as Nigeria's unofficial ambassadors and be household names across the continent. With an estimated income of anything from USD 250 million to USD 500 million, many producers and actors alike have become fabulously wealthy consequently.

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Nollywood Movie Technique

Nigerian movies have many things opting for them which could be picked out because the factors which have led to its success. The first is the reduced budget. Unlike Hollywood as well as Bollywood films that sometimes require millions of dollars to produce, Nigerian movies require much less. It's not surprising to discover that the total price of producing a certain movie is under USD 50,000. The second point, that is related to the first, may be the high number of films churned every year. The total number of Nollywood movies released in almost any given year is between 1,000 and 2,000: a large number by any measure.

A third key success factor is the narrative. With themes ranging from religion, marriage, traditions, and politics, the films can strike a chord with audiences across the continent. An average Hollywood movie would find this market a hard sell as the content and theme of the moves are occasionally very difficult for the average African resident to connect with.

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Cost of the Finished Nigerian Movie Product

Finally, you have the price of the final product. A Nigerian movie costs USD 2 around the continent. Compare that with the cost of at least USD 20 and sometimes up to USD 50 to have an American movie on disk. With a few Africa countries having less than 50 per cent of the country living on less than a dollar daily, the pool that can however the film at that price is small.