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Restaurant coupons are becoming easier and easier to acquire online. Before the internet revolution in the early 90s, the only method to acquire these discounts ended up being to receive them in certain printed media. The different avenues for restaurants to issue coupons included newspapers, magazines, and direct mailer packs. Nowadays they've the ability to reach a much larger consumer base simply through the click of an e-mail send button.

Restaurants are typically giving customers the incentive to sign up for their e-mail list. These incentives include information about upcoming promotions, new menu items, special events, recipes, and even vouchers for his or her specific restaurant coupons. These e-mail lists are often masked in the form of a rewards program or club. They asked customers for personal information including their e-mail address, telephone number, first and last names, as well as home addresses. This much private information is extremely valuable towards the restaurants themselves. They are able to develop a huge database of contact details from people who directly build relationships the restaurant through their website.

[http://techfacts.org/blog/view/169426/coupons information] 

You may still receive restaurant coupons the old-fashioned way through the newspaper or magazines, however as companies start to embrace a green mentality, they generally realize that the quantity of wasted paper that is used in printing out coupons. By directly communicating with their customers via e-mail, they're effectively limiting the quantity of wasted paper used in the printing of the coupons.

Restaurant coupons give customers a tremendous ability to save money once they eat out. Quite often these coupons include a percentage off the entire meal which could really add up when there is a large party at a table. More and more consumers are benefiting from these coupons as the easy delivery makes it much easier for consumers to acquire them. In the next couple of years, the amount of restaurant coupons getting used should increase immensely.