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We work with a 2-Stage SEO Process  [http://www.swdigicomms.co.uk/ digital marketing scottish borders] and it doesn't miss. Our process has evolved within the last six years as Google has tinkered with it's formula, but our ability to put clients towards the top is unchanged.

Stage 1 is around finding the right gang of keywords to optimise on your business. After you impart us with a 'seed-list' of keywords we apply certain extremely effective SEO tools and our expertise in market and keyword research and competitor analysis to choose a shortlist of keywords (keyphrases) to focus on. Only then do we supply you with a full SEO report, a search engine method and apply those findings to your site to really make it ready [http://www.swdigicomms.co.uk/ web design scottish borders] to the Google race.

Stage 2 is around what are the results 'off' your website. In a nutshell - backlink building! It's not the over simplified process many would like it to be - but a very strategic mix and finely balanced pair of techniques employed each month, to convince Google that your websites are probably the most relevant result per keyword [http://www.swdigicomms.co.uk/ digital marketing scottish borders] we have been targeting. Stage 2 is covered by our