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Nollywood - Africa's Movie Making Machine



Early Nollywood Movies

From humble beginnings in the center of the twentieth century, the Nigerian movie industry (or Nollywood because it is known as) made a great progress way. As would be expected, movie making in Africa within the 60s was no mean feat. Film making technology around the globe was still being continuing. If the equipment was hard to setup in other areas around the globe, in Nigeria, the gear was virtually non-existent. Change started once the government of Nigeria begun to pressure local television and radio stations to broadcast more local content and fewer foreign productions. A result of it was the honing of local actors skills.

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Turning Point For Nollywood Films

In the 80s, Nollywood continued on its growth path. However, it wasn't until 1992 that the industry experienced a turning point. In that year, what many consider as Nollywood's first blockbuster was released. The film referred to as 'Living in Bondage' would be a watershed moment for Nigerian filmmakers. It received acclaim and achieved reasonable wide distribution. After this, the industry acquired momentum as the number of film production houses increased.

Current day Nollywood Movie Industry

Today, the impact of Nollywood on the African film making industry continues to be phenomenal. Having a passionate following outside Nigeria in such countries as Nigeria, Zambia, and Kenya, Nollywood movies have grown in stature. The actors have acted as Nigeria's unofficial ambassadors and become big names across the continent. By having an estimated salary of anything from USD 250 million to USD 500 million, many producers and actors alike have grown to be fabulously wealthy as a result.

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Nollywood Movie Technique

Nigerian movies have many things going for them and that could be selected as the factors that have led to its success. The first is the low budget. Unlike Hollywood and even Bollywood films that sometimes require huge amount of money to create, Nigerian movies require much less. It's not surprising to find out that the total price of producing a certain movie is less than USD 50,000. The 2nd point, which is related to the very first, may be the large number of films churned every year. The total number of Nollywood movies released in any given year is between 1,000 and 2,000: a large number by any measure.

Another key success factor may be the narrative. With themes which range from religion, marriage, traditions, and politics, the films can strike a chord with audiences across the continent. An average Hollywood movie would find the forex market a hard sell as the content and theme from the moves are occasionally very hard for the average African resident to relate to.

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Cost of the Finished Nigerian Movie Product

Finally, there is the cost of the final product. A Nigerian movie costs USD 2 around the continent. Compare by using the cost of a minimum of USD 20 and sometimes up to USD 50 to have an American movie on disk. With a few Africa countries having less than Half of the country living on less than a dollar per day, the pool that can but the film with those prices is small.