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The surge in online retailers and an a growing number of budget minded consumer have resulted in a much more competitive market. Individuals are no more prepared to pay top dollar for any product. They are now shopping around to find the best deals. Businesses have experienced to create a quantity of marketing changes in to attract customers. One such change is implementing a totally free shipping policy.

A current survey by PayPal and comScore says "43% of individuals surveyed didn't purchase components of their shopping carts because shipping charges were excessive." As well, according to a Harris Interactive (2008) survey, "60% of those surveyed claim free shipping is a reason they are more prone to shop online." Offering shipping for free can drastically increase store sales. In attempt to lower their shipping costs, many retailers will store their products in many warehouses in a variety of locations across the country and ship their orders directly to the customers. Others are negotiating shipping prices with companies in an effort to obtain better rates.

There are a number of ways that companies use free delivery as a good sales and marketing tool. A company offer shipping free of charge for orders where the total purchase price is above a specified amount. Another fee shipping option companies will employ is providing the client a shipping rebate by means of money, a discount on their own next order, or perhaps a coupon or gift certificate. They can also offer free freight on specified items. Some retailers will even offer shipping for free on all items. The aim would be to increase sales which will offset delivery cost losses. Others will provide free delivery to their members or as part of a rewards program. Sending electronic coupons to some customer's email providing shipping deals on the customer's next order is another effective approach to increasing sales. As well, businesses offer free delivery throughout the country including directly to one's door step

Providing free delivery is an effective way to obtain repeat customers. Most online retailers along with a growing number of traditional retailers that provide free shipping are providing it as being free ground shipping. However, there now appears to be a new trend of offering better free delivery service. Some information mill offering free 2 day shipping and free overnight shipping.

The advantages of providing shipping totally free incorporate a reduction in the number of abandoned shopping carts, assists in the marketing something new, improves customer loyalty, encourages shoppers to create a purchase, helping sell excess products.

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Online shopping is one of the fastest growing retail sectors. Online shopping is one retail area which has not been affected by a sluggish economy and rise in gas prices. Consumers are attracted to shipping offers because they feel they're getting a good deal compared to driving to a local store. Studies have shown that clients are more likely buy something if free shipping is offered. More individuals are not only demanding free shipping using their orders, they are expecting it. Offering free freight in a number of forms is an efficient marketing and purchasers technique that many businesses are now using. To be able to compete for your business, retailers that have never offered free freight will have to start offering it. It seems that the disposable shipping trend is here now to remain.