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Low Rate Merchant Accounts - Knowing what to ask before deciding to hire a credit card processors will save you a lot time, and there are a number of specific questions it is better to know the answers to before you even begin the process. Understanding these key focus points helps to reduce the possibility of being surprised by any unwelcome surprises once you have signed your merchant contract.

When comparing merchant accounts, the place to begin is with the fees. Contrary to what you may first think, seeing initial low fees may not be a good thing, in fact as merchant processors are in the business of making money heavily advertised "low" fees may indicate that the processor's contract will have hidden fees and charges that go into effect after a period of time. Since the credit card companies charge every merchant account provider the same floor rates, merchant service providers should for the most part be offering similar rate packages across the board; if they have lowered their advertised rates below the "floor rates" or at the floor rates, they will be padding their margins in other areas. Beware offers that are too good to be true, or are completely out of line with what you have received from other merchant processors.

Processing Equipment - In choosing a merchant account processor, you should also be cautious of the provider's ads that can be misleading or purely dishonest. If they are not being honest with their ads, it is most likely that they will not care about their customers later on. It is always advisable to check and research the company, especially if they are using convincing blurbs like, 'Lowest Rates Guaranteed', '$500 Cash Reward if you can find a Lower Rate', and many others in which some are obviously just gimmicks. We should remember that Visa and MasterCard regulations require a company to disclose who their sponsoring bank is if they are mentioned in the advertisement. Once again your focus should be on overall cost and not the lowest rate you can find.

One of the most overlooked and yet in my mind the most important things to investigate when choosing the best merchant service, is the merchant service providers customer service. In my talks with small business owners who have had significant trouble with their accounts at times, they always say that they would pay double their current rates if it meant they could get their issue taken care of. Luckily you can test this before you purchase a merchant account by asking for their customer service department's phone number before signing up for an account. A savvy business owner can try calling their customer service line to see if they have actual live people answering their phone, and how long it takes to speak with someone. You should also find out if they have a toll-free number and what their hours are. You can even ask for potential references of current customers to see what their experience has been thus far with the company and their customer service department.

Performing a close examination of the website gives you an idea of whether or not the merchant account provider is someone who has been in business for a while and will remain. How many years the provider has been in business may be stated in the About Us section; be sure to give their website a thorough work through, if pages are broken or links do not work, what does that say to their commitment to keeping things operational.

Financial Institution - Most important is to fully read each processor's contract, and statement of rates and fees, before you sign it. Do not sign document with the promise of getting the full contract by fax in a few days, the number of horror stories from merchants who found out that this document included a 3 year contract, with an early termination fee of over $300 (despite being promise there was no "cancellation fee") are countless, and seem to be growing as more and more businesses graduate from using third party processors to full merchant accounts.

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