利用者:TimWellman416
As an Auto Shop owner, you most likely struggle constantly with advertising. You know you have to do it, but it's expensive. Then you definitely track the response and find out the $1,000 ad you placed introduced 2 customers. Each of those customers just set you back $500 to obtain. You can't survive doing that all day.
When trying to improve car counts and build your company, don't overlook using techniques to create solid repeat customers. Create customers that will go back to your shop for all their service needs.
One simple strategy that you could begin using today is the 'Thank You' card. Yes, the straightforward 'Thank You' card.
Now before you decide to laugh and dismiss this strategy, take into account the before YOU received a thank you card (and I am not referring to after a wedding or other similar event). The simple fact is that when asked, most people declare that they haven't received an itemized Thank You in a long time. That's part of why is this tactic so powerful.
Begin by setting your threshold. For example, you may decide you'll send thank you cards to the customer who spends over $100 or $150. But understand, that isn't a tough and fast rule. You could send 'Thank You' cards to every customer. The choice is yours.
When you determine who is going to get a card, set those invoices aside and begin addressing your cards. They ought to be written. I am talking about written addresses as well as the inside of the card.
Within the card, simply let them know that you wanted to say 'Thank You' for their business and the trust they placed in you to take care of their vehicle.
Place a stamp onto it (NOT metered mail or machine stamped) and send it. Make sure it's sent inside the week. Quite simply, you don't have to send them every single day, but be sure they get sent out within a week of the customer visiting you.
I promise you will begin to fortify your relationship with your customers and turn them into not just repeat customers, but raving fans.
Why is mtss is a 'Stealth' Marketing Strategy for your Auto Repair center?
You'll get mentioned. Basically, people will talk. They'll discuss you at word, around the office, in casual conversation with family and friends. They will discuss you.
You should not include any promotion, advertising, flyers, coupons or perhaps your company. This really is personal. Ensure that it stays this way.
The truth that the 'Thank You' card is personal means it's the begin to fortifying your individual relationship with your customer. America is fed up with using the services of faceless corporations. Sell your auto repair center services you, not what you do or even the fancy equipment you have. I promise, it'll make a positive change.