利用者:SiskTyndall723
At a cost of just pennies per send, email continues to be among the best marketing values around. But for internet marketers, the amount of information available on this topic could be overwhelming - or even paralyzing.
Maybe your organization is simply getting to grips with email marketing. Or, perhaps you're an experienced email marketer looking to boost results. Either way, getting these seven keys for achievement right will put you on the path to email marketing success.
Tip #1: Keep it Simple
Sure, the different options are hundreds of dollars on fancy email template design and rack your brain for creative subject lines - but it is most likely not money or time well spent. Most email marketing services offer customizable, ready-to-use templates that provide a clean, polished look. And when you are looking at subject lines, research proves that clear, direct subject lines consistently outperform cute and creative ones.
Tip #2: Construct your List
It is rather simple math: subscribers x response rate = results. Even though it can be hard to generate a massive uptick inside your response rate, it's quite simple to grow your email list by providing a good register incentive such as a valuable white paper, report or coupon and promoting your list in every way possible including email footers, webpages, conferences, trade shows and social networking.
Tip #3: Offer Value
Whether it's information, a shopping discount code or even a laugh, make sure each email you send offers something of value to your readers. In case your subscribers aren't benefiting from your emails, they'll be sure to tune you out of trouble.
Tip #4: Make it Personal
Typically, an e-mail from a person performs slightly better than an e-mail from a business. For instance, an email from "Santa Claus" could be better than an e-mail from "The Up North Toy Factory".
Tip #5: Stay on the Radar (Within Reason)
Should you maintain an e-mail list, make sure to utilize it at least once per month. If too much time goes by between emails, subscribers may forget what you are or why they signed up for your list. On the flip side, if you are sending more than once or two times a week, your subscribers may opt out because the annoyance factor rises.
Tip #6: Experiment
Email marketers often ask questions like "What subject line is best?" and "What is the best time of day to transmit?" The solution: this will depend. The things that work well for just one list may not work well for yours, so most email programs offer something called an A/B split. This tool divides your list into two groups so you can test various factors, such as the best day of the week to send or the best subject line. Just be sure you test one factor at any given time and keep track of your results. When done consistently, testing will lead to the constant improvement of the e-mail marketing efforts.
Tip #7: Know Your purpose
Knowing your email marketing goals, you'll be better able to tailor the information of your emails. For example, if you want to increase brand engagement you might offer polls or incentives for following company on Facebook. If you want to generate new leads for a software package, distribute an invite to download a white paper on the related topic. Perhaps most significantly, goal setting techniques can help you determine the outcomes of your e-mail marketing program and create future success.