利用者:OmanHathaway130
Loyal customers begin with putting them first and policies second. This paradigm shift may fly counter to the present strategic plan or desires from the C-Level executive team. Recent reports show precisely how by just answering customers' needs can increase revenue and grow the conclusion.
P.F. Chang, a trendy Chinese franchise restaurant, created a business structure that initially did not include take out food. In fact, sign up for was actually discouraged until management changed its customer support policies lately. This modification of now including remove food has triggered 13 percent share with the restaurant's sales without the benefit of marketing. One of the problems out of this customer support change is that current restaurant design has to be altered to increase kitchen space for take-outs. - Applebee’s Customer Survey
Another restaurant that realized to boost customer service because they build customer loyalty was Outback Restaurant. In 1994, one local franchise owner located near Orlando, began to their own curb side service by blocking off parking and assigning hostesses to take the food to the hungry customers using their cars. Now 13 years later, curbside service has grown to 12 percent of annual sales compared to 3 percent just A decade ago. Today's goal would be to increase this revenue stream to 15 percent. Other traditional dine-in restaurants have adopted the curbside customer service from Applebees to Don Pablos.
Probably, the best instance of meeting customers' needs will be the drive ins for McDonalds and other take out restaurants. These companies saw that many of the customers were ordering food for remove on the counter and then made that have much easier because they build drive-thru lanes. - www.MyApplebeesVisit.com
When companies positively respond to meeting the customers' needs, customer loyalty is strengthened and eventually revenues increase. However, when companies ignore customers' needs, the contrary happens. Customers now search for other manufacturers to meet their demands and may even never return.
www.MyApplebeesVisit.com - The lesson to be learned here's to be ever vigilant in meeting your customers' needs and never allow your current strategic plan or policies to dictate your course without considering of those needs. Sometimes, these needs might not be met, nevertheless they should always be considered especially if you use customer surveys. Keep in mind the feelings you had when someone asked you to your feedback and then you did nothing. Doing nothing drives customers away and doesn't build customer loyalty. Spend some time to review your strategic want to make sure you will be lead where you want to go.