利用者:MattoxMapp115
A simple mistake produced by a lot of business people who are a new comer to the web would be to try and fix low online sales with investing in internet marketing. It's not smart to just throw money in the problem as this strategy won't always work. Just think what's the point of advertising and getting more and more people to visit your website in case your website is not able to converting all those visitors into real customers?
The idea of website traffic conversion rate is to measure the number of people buy something of your stuff as a number of the total quantity of your online visitors. When the percentage is low, then the effectiveness of any promotional initiatives will also be low and you ought to take the time to examine why the percentage is really low and then try to implement changes to improve it.
The concept of web traffic conversion rate is to measure the number of people buy something of your stuff as a percentage of the entire quantity of your web visitors. When the percentage is low, then the effectiveness of any advertising campaigns will also be low and you should take the time to examine why the proportion is really low and then try to implement changes to improve it.
When the percentage is low, you could have a problem with the way you are presenting your data. You may haven't given customers enough information to assist them to decide to purchase from you. Maybe your online ordering system is too complicated or badly designed where customers do not feel safe or comfortable shopping with you. It is usually smart to provide the customers with just as much information as you possibly can. Give them all of your contact information (phone number, fax, current email address etc.) so they can easily request information.
In case your online sales is low, it is very important to analyze the stats to see whether it is due to low traffic (online exposure) or low conversion rate. Many businesses make the mistake of thinking they are able to cure poor online sales by spending money on internet marketing. Advertising are only able to improve your website traffic. It won't cure you of low conversion rate. If your website is affected with low conversion rate, do not spend a lot of money on advertising until you've fixed it, otherwise the money will be wasted because the extra visitors generated through the advertising campaign won't be converted into real customers.
A well designed website should be able to seduce customers into buying and make the buying process as simple and comfortable as possible. Anything above 20% is a great conversion rate while you should you should consider revamping your site in case your conversion rates are below 1%.