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7 Economical Ways to Grow Your Church!


Do you want your church to develop? Are you reaching the folks looking for a church much like yours? Some of the people people are looking in your town the very first time and yet others for any variety of reasons are looking for a new church home.

In case your church is much like many organizations, you do not have a large marketing budget to spend on marketing. But that doesn't mean there aren't things your church can perform to advertise itself. All it takes has been creative by thinking a little bit out of the box to get some fantastic returns in your marketing budget. Here are 7 ideas that should help construct your membership if you do them consistently. More to the point, do them in excellence! Are these the only real ways to advertise your church? Absolutely not!

   Send Out Press Releases REGULARLY! - Press releases are one of the biggest sources of free publicity for the church.  One of the most effective (and cheapest) ways to get your message out regarding your organizations special event or activity would be to regularly provide press releases towards the the local press and radio stations. These organizations are hungry for content.  You just need to provide it for them. Complile a summary of all of the outlets in your area.  Don't forget to try and discover who handles your section of the paper and sent it to that particular person directly. Learn to write a great pr release.
   Email Signatures - How many emails do you send each day/week/month or year?  Many of those emails visit non church congregants.  Each of these provides an opportunity for just a little promotional "commercial" if you will about your church. An e-mail signature consists of text and/or pictures that are automatically put into no more an outgoing e-mail message. Email signatures are automatic and once set up require no effort or thought on your side. They provide a powerful opportunity for you to definitely provide your organizations web address and a saying that promotes what your church is all about.  
   Plan a Special Event! An occasion held at the church may either tell your friends about your church and what it stands for as well as reinvigorate understanding of your church.  How does that work you ask? Special events give your current members a reason to reach out to friends/co-workers to see your church. The thing you need to keep in mind is to make special attractions special.  Provide spacing in terms of time between events. 
   Promote a different ministry every month. Your church can be viewed as one large group that's composed of several smaller groups or ministries. Sometimes called Love In Action Ministries, you might have groups in your church that will get together regularly that are centered on niches in your church.  Some of these groups are or could be Youth/Teens/ Men's Group, Women's Bible Study. Book Study Groups, etc. Each one of the ministries inside your church contributes in some manner to the growth and outreach of your church. Don't believe that simply because these groups are ongoing in your church that everyone is aware of them. Promote one group every month weekly.
   Using the web being an outreach ministry.  Now more than ever, folks are seeking to attend churches that share their values. The web may be one of the most valuable and price effective ways to get your church's name before other people who share your passions.  Those others can include the media, civic or community leaders. Don't back away from helping publicize other noteworthy activities in the area either. Your church's interest/participation/promotion of those events will register with compatible those who is going to be attracted to and go to your church.  Don't have an online prescence yet?  Think Craigslist to advertise your church.

Mike Reid

   Signage - Whether it is your church sign or roadside signs placed strategically round the area, this really is among the best returns on investments to obtain your church exposure and thus visitors.  Using your church sign for everyone your community is really a unique and powerful means of reaching out. Think about announcing community events beyond those that are happening at your church, like a neighborhood association meeting or charitable events. Let the community know of the organized activities offered by your church beyond weekly services too, such as daycare and youth group events. You can also promote your church by putting posters on advertising boards along with other places to let people know what events/services are available at your church. Posters that are how big a standard piece of paper (8 ½" X 11") can usually be posted in a variety of places such as supermarkets, laundry mats, at other areas where people gather. Get permission before you decide to set up your posters. Be considered a good neighbor!
   Postcards/flyers - Within the chronilogical age of the internet, many wonder if the medium works. Yet for shear affordability, inside your immediate area, either hand delivering or mailing a postcard in a 1 mile area around your church is difficult to beat.  What is amazing about dropping a postcard off at a home is the lingering effect along with the immediate response.  You will see results almost immediately in visits to both your church and your website.  There will be a diminishing return as interest from that postcard will erode over time.  But you will see folks coming to church months after from that initial campaign. That is is a great thing.  So, by systematic in rotating the areas/neighborhoods you're covering. And just because you delivered a postcard inside a neighborhood previously, don't feel you can't try it again.  You must always see visitors/interest from a postcard campaign.  So instead of doing 1 large campaign of say 10,000 postcards/flyers all at once. Easier to do them in 500 increments a week.  

Don't feel like you need to incorporate many of these at the same time. Learn how to do every one of these and do them well. On another hand, you don't have to have perfected a product to start on another. Just way too much too many at once. Tweak the items and split test results to see which approach works better.