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An announcement is a written announcement addressed to the media. Its main goal would be to increase understanding of a certain event or announcement. Whenever a press release's contents are newsworthy, newspapers, magazines, and other types of media spread the news for other people to determine it and to know about it.

A press release is sent to all companies of types of media to see them about something that is newsworthy. The data in it is then published or broadcasted for anyone to understand.

Press announcements are sometimes called free advertisements since it doesn't cost anything whatsoever because it counts because the newspaper or perhaps a TV station's own content.

Ivy Lee was the first person to produce the first real press releases. His agency worked with the Pennsylvania Railroad around the time of the 1906 Atlantic City Train wreck. He sent letters to the media and arranged to allow them to come and visit the site of the wreck as a way of open communication with the press.

Most news releases consume a simple format when being written. These formats slightly boost the publication pr professionals would like to get. These formats make their news more interesting and more eye-catching.

These are the main parts of a newsworthy item:

1. Headline- a short review of the content. It is almost always accustomed to grab the interest from the media.

[http://walcommunity.com/blog/view/25541/press-release-service press release service] 

2. Dateline- this part contains when it was sent to the media. It also usually contains which city the notice originated from. If it reaches the media following the date specified, it's considered as news embargo which will make journalists no more obligated to honor it.

3. Introduction- the introduction offers the answers to the questions who, what, when, where, and why.

4. Body- your body explains the details of the news bulletin. It explains its background and all you need to know about it.

5. Boilerplate- this part provides a short background on the company issuing the statement.

6. Close- this part ends the pr release. -30-, ###, and 'ends' would be the usual symbols getting used to finish it.

7. Media contact information- this shows the public relations professional's contact details like telephone number, office address, phone number, and email address.

When sending an announcement, it needs to be pleasing towards the eyes also it must grab the interest from the media so that you can obtain the free publication you want.