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SEO Basics



Page Title

Page Title is certainly not but the title of every blog post or a web page. Your page title must not be duplicated or copied from others. Page Title may be the the very first thing any search engine will look for. Usually page titles will tell entire topic of the web site.

It's suggested to incorporate your main keyword within the page title, for the best results.

Keyword Research

First the first is market and keyword research. Every website relies upon certain topic. Keywords are list of those words that report to your sites content. You have to complete thorough research on which keywords to include in your articles, before even beginning to think of what text you're going to put on your page or pages.

Keyword Density

This on-page technique is also regarding keywords. Your content must contain right amount of keywords in each and every webpage. If you are stuffing pages with unnecessary keywords then Google will never rank you! So be cautious with keyword density.

Site Structure

Site structure may also be called as site architecture. Your website architecture must represent the marketplace you are trying to target. However to beat this by focusing on creating good content for the website.

Keywords

These are the words or phrase that individuals type right into a internet search engine. Understanding what keywords people use to search for your products or services after which optimising your site so that it will rank very well for these keywords.

Keep in mind though the most effective keywords are not always the ones that would be the most looked for. Often highly searched terms have a lot of competition, so you're never going to rank on-page 1 of Google on their behalf or are extremely broad you will get a lot of irrelevant visitors to your site that's not going to convert.

So ensuring to choose the right keywords for your site and content is vital.

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Keyword density

This is actually the quantity of times a keyword or phrase appears on a web page, compared to the final amount of words on that page. The larger that proportion is, the higher your keyword density, and up to a point, the more likely you will be to appear high up in the search engines for your particular keyword.

Link building

The entire process of getting other websites to link to yours. These amount and excellence of links to your site will affect how well ranked your website is within the search engine results positioning. Basically, the more links you've, the more likely you are to appear higher search engines.

Anchor text

This can be a term for the words contained within a link which are clickable. Anchor-text has a effect on SEO so it's best if anchor-text offers the keywords you're optimising for e.g. The link, Web Design Burton will be a lot more valuable than the link, SmarterWays. You should pay attention to the anchor text on links by yourself website, as well as on other websites.

Spider

This is a program that automatically finds webpages and tells search engines like google about them. Search engines like google couldn't work without spiders, so it's essential to SEO that the website is made in a manner that is spider-friendly, to allow them to read the content on your site.

Organic search

This is actually the listings on search engine result pages that are not paid for, which appear purely due to their relevant to the terms searched for. Advertisements or sponsored links on Google for instance, could be classed as paid links.

Pagerank

A score provided to a web page by Google. When Google was founded, one key innovation was PageRank, a technology that decides the "importance" of a web page by looking at what other pages connect to it, too many other allies. Today Google use a lot more than 200 factors, including PageRank, to position websites.

For those who have anymore questions to how we can fulfil your SEO needs or to find more about our SEO services. Please feel free to e mail us, or leave a comment below and we'll get back shortly.